Which movie trailer will “win” Super Bowl LIX?
Which movie trailer will “win” Super Bowl LIX?
➕
Plus
4
Ṁ432
resolved Feb 10
100%11%Other
58%
The Fantastic Four
7%
Mission Impossible: Final Reckoning
7%
Jurassic World: Rebirth
10%
Thunderbolts*
6%
M3GAN 2.0

Each year, EDO ranks the efficacy of Super Bowl ads using their “Engagement Index”. Last year, “Deadpool & Wolverine” won the Super Bowl, ranking #1 out of all ads.

This market resolves to the movie whose trailer (or teaser) has the best placement in the EDO rankings.

  • “Trailer” is flexible—any ad that’s clearly promoting a single upcoming movie release will count (but e.g. ads for a streaming service that mention different movies wouldn’t count).

  • If I am unable to access comparable EDO rankings for any reason (or if no movie trailers are ranked), this resolves N/A.

  • Last year this was called the “engagement index” but I won’t be picky about the name.

In 2024, three trailers placed in the top 10:

  • #1. “Deadpool & Wolverine”

  • #2. “Wicked”

  • #6. “Twisters”

And in 2023, "The Flash” ranked #1 out of all ads.

  • Update 2025-02-10 (PST) (AI summary of creator comment): Clarification:

    • The highest ranked trailer is determined by its final position in the EDO rankings.

    • If the highest ranked trailer is not among the pre-specified choices (as in the case of 'How to Train Your Dragon'), the market will resolve to OTHER.

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badly chosen options on my part! The highest ranked trailer was How to Train Your Dragon, not even on the list. Resolves to OTHER

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